Friday, June 25, 2010

Counter Checkout: BirdMotel Australia! (Online Store)

*Sourced and edited by Dayana Sobri

Established in August 2005, Birdmotel is an Australian shopping website aimed at sun-kissed, fashion goddesses. Called Birdmotel for its free and retro vibe, the site is a one-stop shop, enabling you to buy the best women's clothing, swimwear and accessories from Australian and International street and boutique fashion labels.

It all started with a lust for beach culture, a fashion addiction and thousands of hours spent surfing the net. Disappointed with the current offering of online fashion shopping sites within Australia, former Sydney fashion publicist Jo Ferro and long-time partner Dan Gray, a designer/photographer, decided it was time to combine their talents. Identifying a gap in the market, they have created a shopping site that stocks clothing and accessories by One Teaspoon, Tigerlily, Bec and Bridge, Nookie, Minty Meets Munt, Something Else, Grab, Milk and Honey, Piper Lane and many more.

Every item on Birdmotel is hand-selected for its versatility and wearability: look for the best in cheeky swimwear, laid-back street separates and sundresses.

The driving idea behind Birdmotel is to offer a well-edited range of the very best items from each label. So that means no more trawling through rack-upon-rack of clothing at your local chain store. We hope that you will find that must-have item that you're looking for on Birdmotel.

New York Quirk by Bird Motel

New York Quirk: Follow the lead of style icons like Chloe Sevigny  & Mary-Kate Olsen & Mix classic pieces mixed back with quirky  prints & vintage-y shapes.

*A magazine layout by Bird Motel which features some of the brands being sold at Bird Motel online (

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