“My husband doesn’t even really know what my day is like. I’m in the trenches,” Shareen Mitchell said in front of a camera crew for her new reality series at Madewell in Los Angeles last night. To L.A. and NYC vintage shoppers in the know, Mitchell needs no introduction. The actress and former designer, typically referred to simply by her first name—the namesake of her perpetually packed bicoastal vintage boutiques—has a cult following that’s been steadily building for years. “I’m not really about vintage; I’m not about the past. I want to be about bringing fashion to you at a price you can afford,” she said. Over her shoulder, shoppers were swarming three racks of vintage pieces (some reworked) handpicked by Shareen, which will be selling at in-store pop-up shops at Madewell’s Century City and Soho stores for under $100 as long as supplies last.
Where does she find the goods? “That’s always the question,” Mitchell says. “I work with independent buyers who source things and bring them for me to buy. But I also do a lot of digging. It’s kind of an excavating process for me in places that sort used clothing. It’s not easy. It’s dirty work.” It’s this less glamorous side of her profession that will be prominently featured in a new reality TV series, Shareen Vintage, which premieres on Planet Green this fall.
As for Shareen’s styles up for grabs at Madewell: Think loose-fitting and backless dresses in Indian prints and fifties party dresses (minus their linings). “I’m seeing fashion move to a very conservative trend. There’s a need for glamour, charm, lovely…I love the word lovely,” Mitchell says of the shift she’s noticing away from the strong, structured eighties silhouettes. As we’ve seen elsewhere, it’s bye-bye eighties, hello seventies—come fall, Mitchell will be serving up plenty of Me Decade styles, of which Phoebe Philo would likely approve. “I have so much of it I couldn’t sell the last four years because no one wanted it,” she says. My, how times have changed.
Pre-collections offer designers the opportunity to experiment and test out new ideas, but they’re also a good time to riff on the best sellers—the Resort collection spends a long time on the sales floor, after all. Celine did just that with a few new versions of its Classic bag, which we checked out earlier this week; now Jack and Lazaro of Proenza Schouler are doing the same with a bigger-is-better twist on the PS1. The new weekender model comes in two sizes, a medium and a large (they’ll retail for $1,150 and $1,350, respectively, when they go on sale in December), that look every bit as cool as their predecessors. Why reinvent the wheel? I smell another success.
There’s a new evening bag I’ve been spotting everywhere at the Resort collections—the boxy, semiprecious minaudière. My favorites have been inlaid with shimmering mother-of-pearl, like the one I first fell for at Louis Vuitton (top), spotted again at Lanvin, and saw this morning at Judith Leiber (bottom). They look less like traditional minaudières than like elegant jewelry boxes—which is just what I’d use one for during off-duty time.
Coming soon: the Rachel Zoe Collection. What to expect: “faux furs and incredible leather jackets and great trousers.” What else to expect: prominent placement on her reality show. [WWD]
Also coming soon: DvF Collection, von Furstenberg’s entrée to the home goods market. Bedding, bath, and tableware hit stores this January. Well, if the woman is going to throw a dinner practically every night at her Meatpacking District studio, makes sense she’d eventually make some plates to put it on. [WWD]
Noémie Lenoir is back to work, says fellow model Ana Beatriz Barros, following last month’s reported suicide attempt. [Fashionologie]
Lollapalooza founder Perry Farrell on fellow Lolla performer Lady Gaga: “I actually said, ‘Who’s the chick with all the clothes, because this is my festival and she’s got [a lot of clothes racks]. We’ve got one rack.’ ” [Jezebel]
Thirty-six soccer fans were ejected from Holland’s World Cup game yesterday for allegedly wearing coordinating orange minidresses to promote an unlicensed brand of beer. A representative from the Dutch brewery denied its involvement, but did comment, “It’s a nice dress. Very fashionable.” [Guardian via Racked]
Uniqlo’s only U.S. location (to date, that is) is in good old NYC. But this week, the Japanese retailer gets a dose of SoCal cool, courtesy of its first collaborative collection with a West Coast label: Velvet, Jenny Graham and Toni Spencer’s line of super-casual jersey dresses, tops, tanks, and more. Their goods may be headed for Soho, but the spirit behind them is the same as ever. “The inspiration for us is naturally our Southern California lifestyle: easy, comfortable, drapey, sexy fashion,” says Graham. Slouchy henley tanks, tunic dresses, stretched-out tees, and throw-on harem-style sweat pants are all part of a collection that, Spencer says, is divided into four groups to reflect four different L.A. spots—the Hollywood Roosevelt, Rodeo Drive, Venice Beach, and Point Dume (past Malibu). “We’re used to designing for a savvy customer,” Spencer says, “but we usually focus on someone who craves comfort and prefers to dress for that casual L.A. lifestyle. The Uniqlo customer is different because they are so international.” Luckily, jersey translates.