Tuesday, July 27, 2010

Counter Checkout: Shop Kitson LA

*Sourced and edited by Dayana Sobri,
27th July 2010.

Sometimes you don't have to be a real celebrity to live a life like one.....just shop at this Hollywood celeb's all-time favourites!!!

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, on hip Robertson Boulevard, in Los Angeles may be only 9 years old but it has already become the favourite stop for many celebrities and the who's who in Hollywood.

kitson believes that shopping should be fun!! Their team of buyers are always on the hunt to find the hottest and newest trends. Don't try to call them as they are always on the go - traveling constantly between New York , Los Angeles and Europe to stay one step ahead of the competition. One trip to kitson and you will be hooked. If you're looking for the hottest handbag that Lauren Conrad has been totting around it's here. Got to have that necklace you saw in People Magazine? - it's right here as well! Where did Jessica get that scarf? Yep, at kitson.
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*Hollywood celebs are lovin' their Kitson!!!!

The store has become so busy that they have expanded to help serve the customers better. The in house brands include the new Kitson Kids, with all the hottest new lines for babies, toddlers and tweens. The Kitson Men is their clothing line for the fashion-conscious men in your life, and Kitson Studio,which is their upscale trend setting store,stocks a lot of the latest shoes, handbags, scarves, dresses, accessories and more.

Their online store shows you many of the great things for sale at kitson, but for the full experience, you have gotta come in and enjoy the celebrity shopping lifestyle the next time you are in La La Land. In a nutshell,whatever your fave celebs are wearing and you're dying to have the same thing they're wearing,find them at Kitson.A lil' reminder,though,the price doesn't come off as affordable and cheap for some mere mortals like the rest of us,what with the ridonkulous exorbitant exchange rate! If you're on a shoe-string budget,go to Kitson's Web Exclusive Sale or Favourites Under $100 (both online store).

Shop at Kitson's online store at http://www.shopkitson.com/

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*Kitson's in-house products featured in a Japanese fashion magazine.

Saturday, July 24, 2010

Upcoming Brand To Snag: Material Girl by Lourdes Leon

*By Dayana Sobri,
Style Parlour Writer,
24th July 2010.

"If they don't give me proper credit, I'll just walk away....'cause everybody's living in a material world,and I'm a material girl..."

Story photo: Taylor <span class=
Story photo: Taylor Momsen Fronts Material Girl Collection, Lourdes Leon Planning 'Vintage' Pieces
Taylor Momsen in an ad for Material Girl, Madonna and Lourdes *Macy's / WireImage

The apple of Madonna's eyes is finally growing up,and by up I mean climbing the fashion ladder.Just like her mother who used to be THE fashion icon of the 80's,the daughter of Madonna that goes by the name Lourdes Leon,isn't one who'd just sit back and watch the scene as a lame spectator.Instead,she took charge and take the leading role for this fashionable project,and surprisingly,Madonna is just the supporting role.Taylor Momsen has been chosen as the face of Material Girl,and expect to see a lot of her in the Material Girl's lookbook.

The clothing line,called Material Girl,is by no doubt was named after Madonna's uber successful hit song back in the 80's.With looks featuring (taken from the official Material Girl managing store Macy's online site) :


We all know that these have been around for a while now, but still loving the look. It's a perfect layering piece, giving just enough casual and masculine edge to your look and feminine belted versions like the one here from Marc Jacobs. The Material Girl jacket is super lightweight linen, perfect for layering, and has mixed metal embellishment details, for $38.00.


Totally feeling the bandeau look. You can work it in so many ways, from casual/vintage to dressy/chic. They have a ton of bandeau's coming in for Material Girl, in a bunch of different prints and materials. Check out the ones here in a fun heart print, and metallic pleather, and here's the kicker-they are only $5.00!!


She just has the best mix of vintage, girly, rock, and glam. Not to mention that her boyfriend Luke Worrall is too cute!

Absolutely loving her many versions of the plaid jacket, which is a MUST HAVE for this fall. Check out the Material Girl plaid jacket.

Totally can't wait for the launching day to come! Girls (and girls at heart) mark your calendar August 3rd 2010 and be the first in line to snag a few stylish pieces!!! (Currently available only at Macy.Check their online store for more info).

Wednesday, July 21, 2010

Famous And Anonymous Fashion Quotes You'll Totally Dig!!!

*By Dayana Sobri,
21st July 2010.

Heed these stylish fashion quotes and be inspired the rest of your fabulous life!!!


"I don't do fashion, I am fashion."
Coco Chanel

"Fashion can be bought. Style one must possess."
Edna Woolman Chase

"Every day is a fashion show, and the world is my runway."

"In order to be irreplaceable one must always be different."
Coco Chanel

"The difference between style and fashion is quality."
Giorgio Armani

"A girl should be two things: classy and fabulous."
Coco Chanel

"Fashion: by which what is really fantastic becomes for a moment the universal."
Oscar Wilde

"The dress must follow the body of a woman, not the body following the shape of the dress."
Hubert de Givenchy

"When in doubt, wear red." - anonymous

"Fashion fades, style is eternal." —Yves St. Laurent

"Fashion fades, style is eternal."
Yves Saint Laurent

"A girl should be two things: classy and fabulous."
Coco Chanel

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."
Coco Chanel

"I love to take things that are everyday and comforting and make them into the most luxurious things in the world."
Marc Jacobs

"The most exciting attractions are between two opposites that never meet."
Andy Warhol

"Like poetry, fashion does not state anything. It merely suggests."
Karl Lagerfeld

"Clothes are a good ad for living another life."
Stefano Gabbana

"The best color in the whole world is the one that looks good on you!"
Coco Chanel

"Over the years I have learned that what is important in a dress is the woman who is wearing it."
Yves Saint Laurent

"Its all about good taste."
Giorgio Armani

"It's okay to wear black! It doesn't mean you are emo or depressed!" - anonymous

"Don't follow others' style, make it your own!" -anonymous

"Give your own twist on an outfit if you borrow another's idea!" -anonymous

"Dress to impress, whether going to an important interview or hanging with your friends!" -anonymous

"Wearing a bold lip means you have a bold personality!" -anonymous

"Fashions fade, style is eternal."
Yves Saint Laurent

"Fashion is made to become unfashionable."
Coco Chanel

"Fashion is my religion, Lacroix is my church."
Facebook group

RIP, Yves Saint Laurent (1936-2008)

Saturday, July 17, 2010

Figure Flaws Fixes! To The Rescue

*Sourced and edited by Dayana Sobri,
17th July 2010.

Make your body look amazing! How to fix the most common figure roadblocks, from curvy hips to small chests.

Figure Fix 1

Jasmine: Before

Issue 1: "I want to create curves." Jasmine Crowell, 30, wants to add the illusion of curves to her slim, boyish figure. "I don’t have much of a waist," she admits.

The plan: The key to creating an hourglass figure? Chooses pieces for a delicate, feminine look and accentuating her waistline.

The classic curve creator: A shrunken blazer. The tailored cut nips in at the waist, while a billowy top underneath creates movement and shape. The hip-length top conceals a straight silhouette and in fact—paired with dark skinny jeans—show off Jasmine's hip curves.

Jasmine: After

Figure Fix 2

Allison: Before

Issue 2: “I want to minimize my bust.” Allison Wicke, 25, would love to balance her top-heavy silhouette.

What may seem average (a 34C bust) easily overwhelms her petite 5’3” frame.

The plan:
Tighter does not equal slimmer. Instead, opt for tailored, body-skimming pieces up top and pair them with fuller bottom pieces for balance.

A dark, fine-gauge cardigan skims over Allison’s bustline without pulling or drawing attention, while a high-waisted, floor-length skirt lengthens her frame. Hint: Petites should usually shy away from overwhelming, full-length pieces, but in this case, a high waist actually gives the illusion of height.

Allison: After

Figure Fix 3

Loryn Before

Issue 3: “I want to minimize my hips and thighs.” Loryn Lopes, 25, wants to balance her bottom-heavy silhouette. “Finding clothes to suit my lower body—particularly my curvy hips and butt—can be a challenge,” she explains.

The plan: Myth: Volume is not the enemy. Look for structured pieces that play up a thinner waistline and naturally drape more fully over hips, thighs, and butt.

A fine-gauge cardigan skims lightly over Loryn’s hips without adding bulk, and a slightly-above-the-knee skirt length shows off her calves and ankles.

Tip: Adding a belt under the bustline accentuates the smallest area of the midsection.

Loryn After

Figure Fix 4

Lauren: Before

Issue 4: “I want to enhance my bust.” Lauren Farquar, 26, can’t find pieces to fit (or flatter) her small bustline. “Clothing is often too roomy on top or too low-cut for me,” she says.

The plan: Fake it—with fabric. The key to a fuller-looking bustline is all in playing with volume, draping, and shaping.

A cowl neckline has a smoke-and mirrors effect: Draping and folds make Lauren’s chest appear bigger, while the sleek silhouette shows off her trim waist.

Bonus: A cowlneck in a structured fabric (such as wool) offers a little bit of neckline without showing off too much.

Lauren: After

Now you know what to do,ladies! Do some makeover on your closet,buy things that is needed and toss those evil figure-wreckers outta wardrobe! Good luck!

Thursday, July 15, 2010

Fashion Watcher: A Look Back Of Lauren Conrad's Standout Style!

*Sourced and edited by Dayana Sobri,
15th July 2010.

Say a fond farewell to The Hills series and take a look back down fashion lane for LC's sense of style!

Lauren Conrad made a rare appearance with the entire cast of The Hills last night on the series’ finale special. Among all of the girls on the show, Lauren has come to the forefront as the breakout style star. Teenagers all over the country emulate her looks (especially that side braid), and the phrase “as seen on Lauren Conrad” can cause an item to swiftly sell out. We’ve watched her taste evolve from that of a sporty high-school senior to a sophisticated young woman who counts Marc Jacobs and Phillip Lim among her favorites. She’s no Jane Birkin, and we aren’t sure that she should be considered a fashion “expert” as her yet-to-be-released style book professes, but the girl’s come a long, long way since she made her debut on Laguna Beach back in 2004.

Take a look.

Laguna Beach Babe:

Here’s a photo of Lauren from very early on in her career. While we loved her for being “the nice girl” and hoped she would prevail in the battle for Steven’s heart, her style fell a little flat. Her bleach-blonde hair and layered racer-back tank tops were typical of a beach girl but we had higher expectations for the TV star. She’s even rocking dark roots and a mini-poof! Sorry, Snooki, we’re not into it. Luckily for us, Lauren’s style quickly evolved, and it’s all uphill from here.

She Keeps It Classic:

Whether she’s going out with friends or just running errands, Lauren keeps it simple by mixing fitted basics and adding killer accessories. Even if she’s wearing jeans and a t-shirt, she will dress them up by adding a great pair of YSL Tributes or a Chanel bag, both seen here. Her polished, elegant style consistently lands her in magazines and has garnered her a huge following of young fans.

She’s A Trendsetter:

Here are two photos of Lauren in 2007 wearing dresses by Alexander Wang. I’m willing to bet that very few people outside of the fashion circles had any idea who Alex was until over a year later, when his dresses started popping up on red carpets and Mary-Kate was spotted with his Rocco duffel. Since Lauren is a young designer herself (use that term loosely), it’s great to see her supporting burgeoning talents before they’re on everyone else’s radar.

She’s Not Afraid to Take A Risk:

It seems that Lauren’s style rule of thumb is to keep it casual, with a California-cool edge. We rarely see her in garments that are too tight, revealing, or overly trendy. However, she will spice it up every now and again on the red carpet, which is an exciting change from her consistent girly look. Almost anything she wears is a hit because she always carries herself with confidence and a smile.

She’s Perfected Unfussy Glamour:

Practice makes perfect, and over the years, Lauren has truly mastered the art of undone glam. We all know that a stylist probably helps with her hair, but she never looks stuffy or too coiffed. We also give her credit for the popularity of that side-braid, which she wore in a number of different ways throughout her stint on The Hills.

She Has Killer Street Style:

It’s a rare occurrence when Lauren is caught in a “natural setting”, rather, without TV cameras following her and not in the middle of some staged scenario. When the paparazzi do unexpectedly snap her, she always looks one hundred percent put together, which is not an easy task. The scarf, the sunnies, the plaid shirt – she looks too adorable for words.

Wednesday, July 14, 2010

Legendary Fashion Reporter: Suzy Menkes

*Sourced and edited by Dayana Sobri,
14th July 2010.

Suzy Menkes

Suzy Menkes, OBE (born 24 December 1943) has been head fashion reporter and Editor for the International Herald Tribune since 1988. In that time she has written over 1.7 million words in the paper.

Menkes was born in Britain. She was educated at Brighton and Hove High School. In the 1960s, she went as a teenager to Paris to study dressmaking. Viewing her first couture show at Nina Ricci sparked her interest in high fashion.

On her return from Paris, she read history and English Literature at Cambridge University. After Cambridge, she worked for The Times reporting on fashion. In addition to her journalism, she has written several books, particularly on British Royal style.

Among Menkes's trademarks is her signature pompadour. She lives in Paris, is widowed and has three sons and three granddaughters. She holds the Legion d'Honneur in France and a British OBE.

In November 2009, she appeared as one of the judges on the finale of Lifetime TV series Project Runway.

From the International Herald Tribune:

Suzy Menkes, the fashion editor of the International Herald Tribune, has been named an officer of the Order of the British Empire for her services to journalism. In January, Menkes was named a chevalier of the Legion of Honor by President Jacques Chirac of France. The induction ceremony for that award will take place in Paris next week.

Tuesday, July 13, 2010

Fashion News: Happy 100th Birthday,WOMEN'S WEAR DAILY!

*Sourced and edited by Dayana Sobri,
13th July 2010.

Today(13th July 2010), the fashion trade will celebrate 100 years in the business. Here’s what the first issue–well, the issue after an introductory supplement in now-defunct DNR–looked like. Subscriptions were $3 a year, single copies were 1 cent. Go to WWD to check out images of the paper from the last 10 decades.

The September Issues Revealed!

*Sourced and edited by Dayana Sobri,
13th July 2010.

September Issues Revealed: Who's Covering What?

The verdicts are in.

The cover stars for all the major September glossies have been revealed. Some are predictable–Elle is banking on Julia Roberts and the momentum of the Eat, Pray, Love vehicle, while perennial toy-dresser Katy Perry is a good fit for Seventeen. And some, like Jennifer Anniston for Harper’s Bazaar, are yawn-inducing. But! There are some exciting choices.

There's a report that Halle Berry would cover Vogue’s all-important September issue and now WWD is tentatively confirming that “Halle Berry is said to be Anna Wintour’s pick for September.” Berry’s cover will mark only the second time the fashion bible has put a black woman on the September cover since Naomi Campbell in 1989. It’s about time. Hopefully she won’t be photoshopped beyond recognition.

The newly Sally Singer-helmed T snagged Freida Pinto for their August 22nd cover. The production schedule of T (though it seems it’s shorter than most monthlies)haven't been figured yet, so can’t say for sure whether Singer had a role in Pinto’s first ever solo cover for a US pub, but some think she’s an awesome choice. Girl looks good in anything.

As for the rest, I'm looking forward to seeing how Nick Knight captured Gaga for cover of Vanity Fair and I'll never get mad at an Olsen cover,in fact, I'm so loving those twins big time!

The (semi-complete) list, to be updated as I find more informations:

Vogue: Halle Berry

Elle: Julia Roberts

InStyle: Hilary Swank

Vanity Fair: Lady Gaga

T: Freida Pinto

W: For Tonchi’s first front-to-back issue, he’s rumored to be looking at young Hollywood including Emma Roberts, Zoë Kravitz and Jennifer Lawrence, according to WWD.

Marie Claire: Mary Kate Olsen

Seventeen: Katy Perry

Fashion Career Talk: Q&A With Fashion Designer Donna Mizani

*Sourced and edited by Dayana Sobri,
13th July 2010.

“How I’m Making It” is a new feature where an interview revolves around young people making a living in the fashion industry and pick their brains about how they got there.

First up, 24-year-old LA-based designer Donna Mizani. Mizani designed her first collection for her eponymous line in 2008, and debuted at Harvey Nichols Hong Kong in 2009 when she was 22. Now you can find her collection at Kitson, Revolve Clothing, and she just shipped to Nordstrom’s.

Why fashion?
I always wanted to be in fashion ever since elementary school. I never thought about doing anything else. We had career day and everyone had to come dressed as what they wanted to be when they grew up. Everyone walks in as a teacher or a doctor or a lawyer and there I was saying that I was going to be a fashion designer and I was dressed up as a little fashionista. I wore a button-down plaid Calvin Klein mini dress, a little scarf around my neck in a bow, and a slicked back high bun. I was in fourth grade. Everyone was very confused. I think people laughed at me.

What’s your fashion background?
I moved to L.A. after I graduated high school and went to study design at FIDM. After school I met a designer through a mutual friend and she became my mentor. She introduced me to a private label designer who needed an assistant. I started as her intern – it was my first real job in the industry. I started out getting coffee but sometimes she asked me to help her out on a few projects and she was really impressed by my design skill level so she promoted to associate designer. I worked with her for about 2 years and we designed for Nordstrom’s and Macy’s and JCPenney’s. That’s where I learned everything about the business.

What was your big break?
I would say my break was when I was 20 and working as a designer for that private label and I got a job offer from our competitor – a company called Flourish. They offered me a head sportswear designer position and I took it. It was a lot of work. I was managing a team of cutters, sewers, and essentially managing pre-production. I worked there for almost two years and it just got really repetitive. I was designing for the junior market and I always wanted to do contemporary.

I didn’t want to quit with nothing lined up. So I started my line while working full time. I worked during the day and designed Donna Mizani at night. Then I took some time off from work, flew to New York, met with a couple showrooms, and found a showroom that wanted to rep my line. I got my first few orders within that week. Even after I got my first orders and told my dad, “I think this is really happening,” he said, “Nope.” He still didn’t want me to quit my job. So I got to a point where i was juggling both jobs and I just couldn’t do it anymore. So I quit.

A look from Mizani's SS10 collection

How did people react when you told them you were starting your own line?
I think the only person who believed in me at first was my mom. Everyone told me I was crazy and that I was too young. They told me “We’re in a recession, you have an amazing job.” I didn’t listen to anyone and I quit it anyway.

What’s the ballsiest thing you’ve ever done for your career?
Quitting. People worked for years and years to get where I was but I left because I believed in my line and I knew it was going to work. And then after I quit I had no choice – I had to make it work. I moved out of my apartment and moved in with my mom and worked out of my mom’s kitchen for the first six months. My mom eventually kicked me out because I turned her kitchen into a factory and now I have my own headquarters.

After that, I would have to say dropping out of FIDM after two years was pretty ballsy. I just couldn’t stand the fact that I was sitting in the classroom for so long–I wanted to get out and do it. My parents flipped out and didn’t speak to me because the only reason they let me move to L.A. was for school. But I’m not a school girl – I want to work. I have a really strong work ethic and I’ve always made my own money. I go to bed by 1 a.m. and I’m up at 5 a.m. I can’t sit still.

Who has helped you the most along the way?
First, my parents – without their support i wouldn’t have anything. And then Jane Kim, my sales rep at my showroom, Aaron Matthews. It was just me, knocking on doors, making cold calls to try to get a showroom to rep me. When I walked into Aaron Matthews and met Jane, I knew it was where I wanted to be. We had this immediate chemistry, and the way she talked about my line, I could tell she really believed in it. Jane got me into Kitson and she also got my clothes on AnnaLynne McCord

What are your biggest challenges now?
I make mistakes every single day. I love that I make them because that’s how I learn. I put in an order of 2000 yards of fabric for spring – and when the fabric came in I had only 3 weeks to cut and sew and it came in the wrong color. So I figured out a solution – i sent it to a dye house and dyed it to the right color. Just yesterday we shipped the wrong sizing to a store.

Where do you see yourself in five years?
I want to be a brand that people know and like. Eventually I want to have my own runway shows, and be in big department stores. I want to keep reinventing.

Monday, July 12, 2010

Steal This Book: If You Have To Cry Go Outside by Kelly Cutrone

*Review by Dayana Sobri,
Style Parlour Writer,
12th July 2010.

If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You

Product Details

  • Hardcover: 208 pages
  • Publisher: HarperOne (February 2, 2010)
  • Language: English
  • ISBN-10:0061930938
  • ISBN-13:978-0061930935
  • Product Dimensions: 9 x 6 x 0.9 inches

So for those of you who used to watch THE HILLS and THE CITY on MTV religiously and were a huge fan of both shows,have I got a great news for you!Kelly Cutrone,owner of fashion PR firm People’s Revolution,had finally written and published a book about venturing into the fashion industry and PR. As we'd seen her on The Hills and The City,she is as real as she can get with her no-bullshit kind of attitude and in-your-face way of speaking.

In this book Cutrone talks about her journey into the (particularly) PR world and fashion (in general) and gives a lot of hands-on advice for those of you who are keen on getting that foot in the right door,plus a right attitude along with a knowledge to boot when the time comes.

If you think you're interested in PR or the fashion industry and would like to get started on the right foot,this is the book for you.Some might be easily offended,though,and as Cutrone would say "If you have to cry,go outside".Heed the advice,people.The industry is definitely NOT a place for nice people.It's a mean lean cruel machine and it goes on and on and never stops.Fashion and PR just keeps on growing,if you can't keep up,you'll lose.If it's happiness you're looking for,Kelly Cutrone suggested you try another profession.

Saturday, July 10, 2010

Fashion Careers: The Business Interview Q&A

*Sourced and edited by Dayana Sobri,
10th July 2010.

ideeli's Brand Director Explains What It's Like To Be One Of The First 'Fashion People' To Embrace The Internet.

Tamara Rosenthal, executive director of brand marketing at New York-based flash sales site ideeli, has worked everywhere from Lacoste to Ferragamo in marketing to Vogue in advertising to…A Small World. That’s right–the branding veteran’s most recent position was figuring out a branding strategy for the niche social networking site.

Now, she’s doing the same at ideeli, bringing years of retail and publishing experience along for the ride.

A well-known fashion media in US recently sat down with Rosenthal to discuss ideeli’s present, its future, and why she’s happy she got into online marketing earlier than most.

Q: First off, let’s talk about your role at ideeli, and how you got there.

Tamara Rosenthal: I’ve been in the fashion and marketing space some time. Prior to joining ideeli, I was at a A Small World.

It’s a good place to find sources when you’re reporting out longer stories.
Yes, well, it’s a great concept. But it’s very exclusive–that’s it’s reason for being, so it’s hard to grow a business that wants to stay small. Before that, I was the VP of marketing for Lacoste USA, I worked at Vogue on the publishing side for a while, and previous to that I worked at Ferragamo in marketing. I got my MBA from Columbia.

And what made you decide to come to ideeli?
My role here is to forge the brand identity, figure out our brand promise, the look and feel of the site, the voice. I also handle social media, public relations, and partnerships with other companies. Basically, my job is to craft and define the brand, and I work very closely with the merchandising team to make sure that the offers we have going work with the brand.

Are you happy that you go into marketing for the web early on in the game? It feels like most fashion brands were really scared of the whole thing no more than a year ago. Yes, I’m extremely happy that I did. When I left Lacoste, I could tell some people thought it was a risky move. But I realized this where everything is heading. Of course brick and mortar is extremely valid and it’s here to stay forever, but there’s so much happening with e-commerce. However, I think the principals I learned from publishing and brick and mortar have given me an amazing foundation. Those entering the workforce shouldn’t be afraid to start their careers there.

There are so many flash sale sites right now. What are ideeli’s differentiators? Well, we’re a warm and engaging brand. We’re fun–and we try to be very relevant to our consumers and how the site fits in their lives. We do a lot of trend sales. So, if a trend this summer is safari, we’ll do commerce and editorial around safari-inspired products. Over Memorial Day weekend we did a Sex And The City 2 themed sale, with different products complementing each character’s style. The trend sales are a big way we are different from the others.

The concept has changed a bit, hasn’t it?
Yes, that’s true. In the beginning, it was more of a marketing platform, a series of giveaways. We still do giveaways, but we chose to make it into more of an e-commerce business. The giveaways are a marketing tool now, and they’re part of the DNA of the site.

So, who would you say is your ideal customer? Is there an ideal customer?

I think we have two customers that we can clearly identify. One is young, 18-30, super into fashion, trend driven, of the moment, doing everything she can to buy the clothes she wants. She likes to dress up for work and for going out. And she probably couldn’t afford the brands we carry if it weren’t for the discount.

Then there is Mrs. Ideeli, 35 plus. She’s married, can afford to pay full retail, familiar with most of the brands that we’re selling, but loves a good bargain.

So you’ve got over 2.6 million customers. What’s next for ideeli? We have a lot of things coming up–most notably, we’re expanding into new categories. Right now, we’re in fashion, home, beauty, kids. Next up is travel and menswear. It makes so much sense–women buy about 50% of men’s apparel sold. And men’s apparel is so much more about buy now wear now, which is the point of our site too. We’re not going to sell a cashmere sweater and a pair of boots in July.

Postscript: Today, ideeli also announced that it would enter the social commerce game, ala Groupon. Unlike the others, ideeli’s sales will be on a national, not local basis.For more information or if you'd like to know more about ideeli, go to www.ideeli.com.

Friday, July 9, 2010

The Bane Of Fashion And Beauty (Part 2)

*By Dayana Sobri,
Style Parlour Writer,
9th July 2010.

*Please scroll down to read part 1 of this article.

Still not freaking out yet?Props to you for not gagging over these freaky facts so easily.Read on to know more about the downsides of cosmetics and others related to fashion&beauty:

  • Anti-Wrinkle Cream- They can't slow down or reverse the skin's ageing process.And vegetarians,TAKE NOTE:most collagen and elastin in the cream is waste from the meat industry!
  • Foundation- Many liquid foundation make-ups contain mineral oil,a suspected human carcinogen(cancer-causing-agent).
  • Shampoo- Contains detergent which can cause hair damage and hair loss,thinning hair,scalp damage,dry and dull hair,allergic reactions and eye irritations.
  • Hair-Spray- Aerosol hairsprays contain toxic chemicals like propellants,neutralisers,plasticisers,coating substances,lung disease and cancer.
  • Hair Dyes- Contains very powerful chemicals that can make your hair weaker,brittler and can cause skin burns and rashes.
Do be alert of all the beauty products you buy.Please make purchases only at reputable pharmacies or outlet recognized by the Malaysian Health Ministry Department,and make sure the products are certified by the health board and FDA.

*Sources from CAP (Customer's Association Penang).

The Bane Of Fashion And Beauty (Part 1)

*By Dayana Sobri,
Style Parlour Writer,
9th July 2010.

*Photo: Would you let your bones and spines protruding like this? EWWW!

Fashion and beauty are inseparable.We will do anything to achieve that certain look that we crave for.Some will put themselves on debt with overspending,some will go under the knife,and the rest starves themselves to death.But believe me,a lot of us are like that.And sadly,some even got hurt,sick,or worse, died because of these things just to make a fashion statement:

  • Chunky high-heels-Will hurt knees and spinal curvature,damaged calf muscles,enlarged joints,damage to sole and arches,gives you corns,bunions,and deformed toes.
  • Mini skirts- Minimal protection,maximum risks such as causing a cellulite.This happens when the mini skirt worn during cold temperature are likely to grow a thicker layer of fat and cellulite on the legs to keep warm.
  • Pantyhose- Prevents air from circulating around the foot,creates a damp and warm environment for growth of fungi,the abrasiveness of nylon can cause blisters.
  • Thongs- Can carry bacteria from the rectum toward the vagina,leading to bladder and vaginal infections,and also urinary tract infections.
  • Tight clothings- Can cause hives,indigestions,yeast infections,'Tinea Crurisis',hiatal hernia,heartburn,vericose veins,eczema,and urinary tract infections.
  • Handbags- Can cause back and shoulder pain,chronic stress,tightness in the neck and shoulder muscles,stiff neck,numbness in the arms,and thoracic outlet syndrome.
Not freaking out enough?Read more.....to be continued...

*Sources from CAP (Customer's Association Penang)

FAKE OFF!!!! (Part 2)

*By Dayana Sobri,
Style Parlour Writer,
9th July 2010.

*Please scroll down to read part 1 of this article.

*Stalls in Petaling Street (Kuala Lumpur,Malaysia)*

Anyone who's normal enough will admit that fake goods are still illegal no matter what the excuses to buy them can be.We should face the truth that beyond all that glamorous looking goods that makes us look stylish,is a dark,painful story yet to be told.......

Next time you're lingering over a fake,think about the criminal whose wallet you're about to line.There are proven LINKS between money made from the trade and organised crime:
  • After the 1993 attempted bombing of the WTC,the FBI found evidence that the terrorists had funded themselves by the sale of counterfeit T-shirts.
  • Al-Qaeda training manuals advise new recruits to fund themselves by making fakes.
  • Every person who buys an imitation could be helping launder money for criminal gangs.

Nearly all fake bags are made in illegal factories in China,often BY children.The kids work up to 15 hours a day!Often in filthy factories,for a pittance.They grow up with HEALTH problems,NO education and no real skills.They're FIRED when they turn 16 because the factory employs younger kids for less,and then they have no skills to get a real job.

  • You're ripping yourself off.The government can't collect tax on it so it's ultimately poorer.You're also not supporting real Malaysian employees of that company.
  • It's going to fall apart.The reason the real products are so expensive is due to the workmanship put into the creation.

FAKE OFF!!!! (Part 1)

*By Dayana Sobri,
Style Parlour Writer,
9th July 2010.

Ahhh,designer brands.At the mere thought of it,we immediately wandered off to dreamland,wishing and hoping to at least own even just an item of the luxury goods.Unfortunately not all of us were born with a silver spoon in the gob(British for 'mouth').Who wouldn't want to be envied by other fashionistas by simply owning the latest It-bag/shoes/etc?So to keep up with the fashionable peeps,a lot of us resort to this solution:BUY FAKE DESIGNER.But is it really worth it?

Though some of us would go the extra mile and spend a gazillion of money,some beg to differ.I mean why on earth would we want to waste a thousands of ringgit just for a bloody purse/bag/etc right?But I'm not going to be bias about this issue.For those who can afford luxury stuff,God bless you.But for those who can't,fret not as I have a few facts,sourced straight from the expert,on how to buy a decently made fakes,and how to spot whether an item is real or fake:

  • Symmetry-The most obvious difference between the real and the fake is that real designer handbags are symmetrical.If the print is cut off at 2 different points on either side of the bag,walk on.You should be able to draw an invisible line down the middle and see a mirror reflection of the print on both sides.
  • In The Cut-Make sure the logo of the designer who 'inspired' the bag is intact.There is no way Louis would left a bag onto his shelf for sale if his initials were sliced in two.
  • A Stitch in Time- The stitching should be perfect.Make sure the stitches are an even distance from the seam and that the fabric is not puckered.If it looks dodgy,forget it.
  • Seal Of Approval-Designer bags have a stamp on them that signifies where they were made.The lusted after Hermes Kelly bags have a Hermes Paris stamp,while Louis Vuitton should have a branded stamp that reads Louis Vuitton Paris,Made in France.A smudged stamp is an indication that your bag is fake.LV bags have the stamp on the inside.
So,think it all through.I'm not suggesting anything,only a shared facts that any fashionista must know.Fake items are seriously not recommended.Why?Read part 2.

Chic Reads For A Budding Fashionista!

*By Dayana Sobri,
Style Parlour Writer,
9th July 2010.

If you have got nothing to do or have been lazing around like a true blue couch potato or just looking for some improvement in your mundane life, why not pick up a book or 2 off the bookstore's shelves and spend some time reading chic books about fashion & lifestyle?Not only will you gain knowledge,you'll also have the tendency to be more stylish and articulate when mingling at social events!So start reading!Here is the list of (recommended)chic fashion&lifestyle book to read:

1. Influence (Authors: Mary-Kate and Ashley Olsen)

This book is more like a compilation of mini autobiography of the main icons in our modern times who has a very big influence in the world of fashion,entertainment,and photography(to name but a few).In this coffee table book,MKA will be the ones interviewing the selected icons,so expect to see more of them and less of MKA(though they do have their own pages as well).Among the people interviewed are Diane Von Furstenberg,Karl Lagerfeld,Lauren Hutton,Lazaro Hernandez&Jack McCollough(of Proenza Schouler),Francisco Costa(of Calvin Klein),and Margherita Missoni(to name a few).Expect to see a lot of cool and inspiring photos and be prepared to be influenced! Who knows,maybe you're next to influence the world!?

2.Style A To Zoe (Author Rachel Zoe)

No fashion lovers should claim themselves a true fashionista if they don't know the very talented celebrity stylist Rachel Zoe.In this lifestyle book Zoe talks about what glamour is all about and how to live glamorously,style tips(as expected for a stylist),tips on how to buy a vintage,and even about decorating your little own home sweet home.The book also features Rachel Zoe's life from the moment she was a teen fashion queen until she's the huge stylist that she is now.

3.Who What Wear (Authors Hillary Kerr and Katherine Power)

Anyone who's in tune with the fashion industry will most likely to read the Who What Wear Daily news religiously.This book is pretty much the same and as similar as the WWWD online.The awesome part is that it features a lot of photos and tips that you might need.A must-have for the fashion-challenged,as using this book as a style guide is pretty easy(just refer to the photos).

4.The Fashion Designer Survival Guide (Author Mary Gehlhar)

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

5.Sex And The City 2: The Stories.The Fashion.The Adventure. (Author Eric Cyphers)

Your bookshelf is about to get a whole lot sexier. As the highly anticipated Sex and the City 2 hits theaters, Running Press presents the official companion book, available both in paperback and as a deluxe hardcover edition.

With style emulated by millions of women, Carrie Bradshaw has become the fashion icon of our day. Nearly half of this book is devoted to showcasing and detailing the wardrobe and accessories worn by the women in the movie. As a complete guide to Sex and the City 2, the book is also filled with exclusive plot details, interviews with cast and crew, and never-before-told stories about the making of the film. The fashions, the friendship, and the fun are all gorgeously illustrated by more than 500 downright fabulous photos of Carrie, Samantha, Miranda, Charlotte, and the rest of the stellar cast.

Fans just can’t get enough of Sex and the City. This book will be a must-have for the millions who made the show the highest-rated on cable TV; who bought $400 million worth of tickets to the first movie; and who made the book that tied in with that film a New York Times bestseller!

Counter Checkout: ModCloth

*By Dayana Sobri,
Style Parlour Writer,
9th July 2010.

Are you an Indie clothing lover or a vintage vixen who's obsess in wearing absolutely nothing but a classy and old-but-not-frumpy looking garb? Are you the type of person who's also looking for one-of-a-kind outfit that has no twins so you won't look like a demented retard bumping into someone else at the mall wearing the EXACT same outfit? Then check out an online retro indie clothing and vintage store called ModCloth. Apart from selling apparel, they also offered a very unique household accessories for your beloved home sweet home. Cute and quirky books are up for grabs as well...just be prepared you won't get crazy and burn too many holes in your wallet :)
as the currency exchange is pretty exorbitant (it's in USD currency). Happy drooling peeps!

Check em out at www.modcloth.com

Style Overrated: Patricia Field

*By Dayana Sobri,
Style Parlour Writer,
9th July 2010.

Have you seen any of these movies/shows that has an eclectic and quirky mix of wardrobe/props?
  • The Devil Wears Prada
  • Hope&Faith
  • Ugly Betty
  • Sex&The City
  • Confessions Of A Shopaholic
If you answer YES to any of the above,chances are you might've fallen in love with the style coordination of the clothes worn by the characters.The stylist responsible behind all this madness is none other than the legendary American fashion icon herself,Patricia Field.

Stylista wannabes,take note.Patricia Field said that "I observed the way(a character)moved,talked,and dressed."
During a recent interview when promoting the movie Shopaholic,Field was quoted as saying "French women are very complete in their dressing,they have their gloves,hats,belts,which I absolutely adored".She also noted that American dressing tends to be casual and practical "Everyone dresses the same.T-shirts,V-necks,jeans.They're all the same type of articles.So,it's how you accessorise and how you put it together that sets you apart",she quipped.

A rather stylish tips indeed,Patricia Field!

Wednesday, July 7, 2010

Style VS Trends: You Be The Judge!

*Sourced and edited by Dayana Sobri

Rad Or Bad? The Fancy Pajama Pant

While there are some lingerie that we're down to wear anytime—there are some pieces that we only mean to wear when we close our eyes to get some zzzs. We bemoaned the presence of pajama pants in class throughout our college days, but, it seems now that wide-legged and silk pants—sometimes even complete with drawstrings or questionable prints—are rearing their sleepy heads once again. Designers from Miu Miu to Reem Acra have put these comfy separates on their runways, and the sartorially minded are taking note, especially on sweltering summer days. So, should pajama pants be forever condemned as a fashion faux-pas? Or should they be welcomed as a easy, breezy summer staple? Weigh in, below!


Above, from left: Derek Lam resort '10, image from Style.com; Miu Miu resort '11, image from Style.com; Karen Walker Stone Boat Pant, $320.40, available at The Goodhood.

Are Man Heels Rad Or Bad?

Hold onto your heels, ladies—there's a new customer in town. Men have been wearing heels for as long as we women have, from the imperial courts of ancient China to the gilded halls of Versailles. And it seems like as women's shoes are getting higher, men's shoes are also adding on a few inches. We're of the camp that's all about a little stacked heel on a classic-looking boot—anything strappier or skinnier, and man heels start looking a little campy. Whether it's Zac Posen's subtle dog walking shoes to one Fashion Week goer's towering Nina Riccis, there's a height for every dude out there. But are we just too wacky? Can you not get enough of meels, or are they just unappetizing?


Above, from left: Street style outside the Rodarte show at Milk, image via Refinery29; A dapper dude in open-toed heels, image via Team Peter Stigter; Zac Posen taking his dogs for a walk, image via Racked.

Rad Or Bad? Touristy Hawaiian Prints

Besides the folks that live in the Magical Kingdom, the Manhattanites feel like they're seeing more tourists per day than anyone else. And though we might get peeved when our walk home gets impeded by some slow-walking, camera-wielding out-of-towners, that's not to say that we hold any grudges. In fact, we've been taking some style cues from the wide-eyed sightseer, in the form of Hawaiian-printed shirts, skirts, and dresses we've culled from thrift shops and within our own closets. Retailers have been hopping aboard the (probably double-decker, tour-guide-led) bandwagon, and have created some pretty awesome versions that feel cheesy in the most fun of ways. Worn without a fanny pack and white athletic socks, the look can be quite chic... or can it? College Fashion recently raised the question and the responses are pretty divisive. But what say you, Refinery readers? Are Hawaiian prints actually a great trend or have we just been spending too much time in Times Square?


Above, from left: Piera, image via FabSugar; T-Bags Tropical Jersey Dress, $90, available at The Outnet; Yumi Kim Lolita Dress, $193, available at Boutique to You; French Connection Safari Beach Shirt, $93, available at ASOS.

The Colour Clasher