Tuesday, August 3, 2010

Local Fashion News Update: Malaysia's Online Fashion Entrepreneurs' Weekend (MOFEW) 2010

*Sourced and edited by Dayana Sobri,
3rd August 2010.

The first charity online fashion entrepreneurs event.....

Malaysia's First Charity Online Fashion Entrepreneurs' Weekend 2010

The Largest Online Fashion Entrepreneurs' Gathering in Malaysia!!!

Event Details

Date: 13th - 15th August 2010
Venue: Mid Valley Exhibition Center (Hall 3)
Friday & Saturday: 11am – 9pm
Sunday: 11am – 7pm

As the name suggests, the Malaysia’s Online Fashion Entrepreneurs’ Weekend (MOFEW) is the FIRST ever event in Malaysia that gathers online fashion entrepreneurs from all over the country to this central venue in the Klang Valley – the Mid Valley Exhibition Center from the 13th – 15th August 2010. It is THE biggest gathering of online fashion entrepreneurs in Malaysia.

The emergence of online social media and networking has took the world by storm as the population in Facebook, Twitter and blogs continues to grow in tens of thousands each and everyday! This online revolution managed to push E-Commerce to a new level – a more effective platform, easier communication, simplified management, and most of all: it is much easier to implement than before.

Malaysia though not as advanced as other countries has also surfaced in the online scene, particularly in online purchasing like never before, causing the rise of many local online entrepreneurs (sometimes called technopreneurs) and most of them are the youth. As the demands of today’s world continue to grow, the youths in Malaysia are growing to be more entrepreneurial, rising up to the challenge of the business world by starting their very own, utilizing the online tools available such as blogs and is predominantly true among females as they are seen buying, selling and trading fashion items extensively through this medium.

However, these online entrepreneurs have little chance of showing the rest what they are capable of and many are still struggling to find a place in the online market as there are many still skeptical with the idea, with minimal help and assistance given. This event is formed to provide a platform where these entrepreneurs can gather, network, learn, experience, be encouraged and challenged to be true to their passion towards entrepreneurship.

The objective of this event is to create nationwide awareness on the rise of online fashion entrepreneurs in Malaysia, promoting, inspiring and challenging online entrepreneurship by highlighting the enterprising attributes, creativity, innovation and success of today’s entrepreneurs along with the desire of giving back to the society. - Jan Wong, Online Strategist and Project Director of MOFEW ‘10

Among the participating exhibitors are Lush Serendipity,Soak Republic,Ugly Duckling Closet,The Posh Closet,Sugar Dressing,Tres Tresors,My Pandora Box,Fashion Stylie,and expect to see hundreds and hundreds of irresistible fashion exhibitors with stylish goodies to offer at a very reasonable price! Be there or be square!

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